California’s AI craze hits the road as Silicon Valley city enlists humanoid robot to woo America

San Jose has recruited an AI-powered humanoid robot to promote the Northern California city at various conventions across the country.

The robot ambassador named Sir Kit, has been making the rounds at events and trade shows across the country, promoting Silicon Valley tourism while entertaining convention-goers.

Created by San Jose’s IntBot, Sir Kit recently appeared at TSJ BASH, San Jose’s biannual networking and industry conference for local hotels, event planners, restaurant owners and tourism operators.

Sir Kit, Team San Jose’s AI robot, wearing a San Jose t-shirt and cap.

San Jose has enlisted an AI-powered humanoid robot to promote the Northern California city at various conventions across the country. Instagram / salprizarro

The event took place Nov. 12 at the San Jose McEnery Convention Center.

“This is Sir Kit, Team San Jose’s AI robot that accompanied their people to a couple of trade shows this year preaching the gospel of San Jose,” the convention center’s social media account wrote.

A photo showed the humanoid robot sporting a baseball cap and black T-shirt with the words “San Jose” emblazoned across it.

Sir Kit touted the city’s tourism offerings to attendees, the Mercury News reported.

The interactive AI humanoid robot, Sir Kit, wearing a black cap and t-shirt with San Jose written on it.

The other trade shows the robot spoke at were IMEX in Las Vegas in October and in August he appeared at the ASAE Annual Meeting in Indianapolis with the San Jose team. San Jose Visit San Jose

“Working in the booth as a brand ambassador I shared a lot about San Jose as a meeting destination, the spaces available for events, the hotels in town and lots about the restaurants, attractions and many things for visitors to do after hours,” the robot said.

The San Jose event was just the latest stop on Sir Kit’s tour. The robot also appeared at the IMEX trade show in Las Vegas in October and the ASAE Annual Meeting in Indianapolis in August alongside the San Jose team.

“The Visit San Jose Sales Team is bringing our interactive AI humanoid robot, Sir Kit, to Indianapolis for the ASAE Annual Meeting & Exposition, Aug. 15–18,” the city’s visitors bureau wrote on LinkedIn.

JOSE the San Jose robot wearing a blue jersey and cap at SJC airport.

The humanoid robot, decked out in a No. 26 jersey, answers questions from guests like what’s the best restaurant at the airport along with directions to their gates. Instagram/alliekmiller

JOSE the San Jose robot wearing a sports jersey and a baseball cap at the SJC airport with a small stuffed bird on its shoulder.

Jose, a robot at San Jose International Airport, greets visitors. Instagram/alliekmiller

“From the latest hotel developments to giving attendees a glimpse of what’s possible when technology meets hospitality, Sir Kit is helping our team put San Jose’s innovation front and center.

The video showed the robot interacting with guests at the convention.

“Listen up, I am Sir Kit, the most charming, arrogant and down-right entertaining robot you’ll ever meet,” the humanoid robot said.

“I was built by IntBot in the heart of San Jose and I’m here to make Visit San Jose the talk of the town at ASAE.”

“I know the city, I know the convention game, and I look good doing it. Want more? Come find me,” Sir Kit added. 

The city has already been putting robots to work for months. Sir Kit’s “brother,” José, has been greeting travelers at the San Jose Mineta Airport’s Terminal B since March. 

The humanoid robot, decked out in a No. 26 jersey, answers questions from travelers about everything from the best restaurants at the airport to directions to their gates.


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